Cookie Policy
Cookies on this website
Almost all of this website sets no cookies at all. The one exception is our quote page, where — and only if you agree — we use Google Ads to see which of our adverts lead to a quote request or a phone call. This page explains what is set, why, and how to change your mind.
Where cookies are used
Our home page, product and intermediary pages, news, contact and complaints pages set no cookies, and load no advertising or analytics tools.
Our quote page, greenfieldbridging.com/quotes, and the page you see after sending a quote request can use Google Ads cookies. They are only set if you choose Accept in the message shown at the foot of those pages. Until you do, nothing is loaded from Google and nothing is sent to it. If you choose Reject, or make no choice, that stays the case.
What we use them for
To measure our advertising. When you arrive at the quote page from one of our Google adverts and then send us a quote request, Google Ads records that the advert led to an enquiry. That tells us which adverts work, and how much it is worth spending on them.
For the same reason, if you arrive from one of our Google adverts, the phone number shown on those pages may be replaced with a Google forwarding number. A call to it reaches our lending team in the usual way, and Google Ads records that the call came from an advert, together with when it was made, how long it lasted and the caller’s area code. If you have not chosen Accept, you will always see our own number.
We do not use these cookies to show you personalised adverts, and we do not use analytics cookies anywhere on the site.
The cookies, and how long they last
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
_gcl_au | Google Ads, on greenfieldbridging.com | Links a quote request to the visit that came from our advert. | 90 days |
_gcl_aw | Google Ads, on greenfieldbridging.com | Records which advert click brought you to the page. Only set if you arrived from an advert. | 90 days |
gwcc | Google Ads, on greenfieldbridging.com | Remembers the forwarding number you were shown, so a call to it can be matched to the advert. Only set if you arrived from an advert. | 90 days |
| Google’s own cookies | Google, on its own domains such as google.com and doubleclick.net | Used by Google to measure advert performance. Google controls these; see how Google uses advertising cookies. | Set by Google |
gfb:cookieConsent | This website, in your browser’s local storage | Remembers whether you chose Accept or Reject, so we do not ask on every visit. Strictly necessary, so it does not need your consent. | 12 months |
Changing your mind
You can change your choice at any time, using the Cookie settings link at the foot of the quote page, or the button below. If you reject cookies after accepting them, we stop the Google tag and delete the Google Ads cookies it set on this website. Cookies Google has set on its own domains can be removed in your browser’s settings.
You can also block or delete cookies in your browser. The quote form works either way.
Your personal data
For how we use the details you give us, including in a quote request, see our Privacy Notice. If you have a question about cookies or want to exercise your data protection rights, call us on 0121 233 1188. You can also complain to the Information Commissioner’s Office at ico.org.uk.
This policy was last updated on 14 September 2026.